Digital Marketing - Vite Digital

Digital Marketing

PROFESSIONAL CERTIFICATE

Digital Marketing Course Online

Accelerate your digital marketing career and earn a digital marketing certification that teaches cutting-edge skills and digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.

Live Classroom

Part-Time

Expert Instructors

Learn Essential Digital Marketing Skills Live, Led by Experienced Marketing Leaders

Digital marketing (AKA internet marketing or online marketing) is indispensable in the modern workplace. Businesses need Marketers who can develop holistic marketing strategies that maximize digital channels and online presence, combining the skills of SEO, SEM, Google Analytics data, content marketing, social media marketing, and email marketing. In this live Digital Marketing course led by experienced industry professionals, you will learn to develop and execute on comprehensive online marketing strategies, and will build a final portfolio project.
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formate

Online classroom. Live and expert-led.

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Real Outcomes

Build an interview-ready portfolio project.

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Skill Level

Ideal for learners looking to upskill.

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Professional Certificate

Earn a BrainStation Data Analytics Certificate.

Learn Web Development Skills Live, Led by Experienced Technology Leaders

Having a strong online presence is essential to nearly every business. In this live course, learn to create beautiful, responsive websites by mastering the building blocks of the Web: HTML, CSS, and more. Get hands-on experience applying these skills to build a professional website of your choice that can be showcased in your portfolio.
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formate

Online classroom. Live and expert-led.

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Real Outcomes

Build an interview-ready portfolio project.

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Skill Level

Ideal for learners looking to upskill.

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Professional Certificate

Earn a BrainStation Data Analytics Certificate.

We always work

Upcoming Courses

Due to COVID-19, some courses are currently being held online.

Marketing Strategy Foundations

Attracting & Engaging Audiences

Digital Marketing Analytics

Social Media Marketing

Email Marketing

UNIT 1

Marketing Strategy Foundations

You’ll launch into the Digital Marketing course by learning foundational digital marketing concepts, including digital strategy, brand positioning, mobile marketing, web analytics, and understanding your audience. You’ll learn how to use key SEO tools, complete effective keyword research, and define customer personas and journeys, enabling you to craft content and write copy that persuasively connects with your audience and improves your digital marketing efforts.
mysql
Google Chrome
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Google Search
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Google Trends

KEY SKILLS:

Digital Strategy

Customer Journey

Content & Copywriting

Personas

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Understand and Define Your Customers

Define customer personas and their customer journey as the foundation of your holistic online digital marketing strategy.
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Learn the Essentials of Copywriting

Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.
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Complete Effective Research

Learn how to apply qualitative and quantitative research to inform your digital marketing strategy.
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Apply Effective Content Marketing Strategies

Learn how to combine evergreen and seasonal content to support your marketing objectives.

UNIT 2

Attracting & Engaging Audiences

Search engines have emerged as one of the most powerful digital channels available to modern digital marketers by engaging targeted audiences with high purchase intent and driving them directly to your online business. In this Digital Marketing course, you will understand the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid traffic as part of your digital marketing strategy. With Google Ads, you’ll get hands-on experience completing keyword research and designing effective ads that align with your strategy for this digital world.
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Google Ads
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Google Chrome
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Google Search
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HTML
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ahrefs

KEY SKILLS:

SEO

SEM

Websites

Structured Data

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Understand and Apply Effective SEO Strategies

Learn how search engines work and get hands-on practice using Google’s Keyword Planner to complete research and prioritize top keywords that drive your Search Engine Optimization (SEO).
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Drive Targeted Traffic With Paid Search

Create a Google Ads strategy, including Pay-Per-Click, display, and retargeting ads, to meet your unique campaign goals. Get hands-on practice using Google Ads.
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Harness Websites & Landing Pages to Increase Conversions

Learn how websites and landing pages fit into your conversion funnel and how to optimize them for your marketing strategy incorporating both Search Engine Optimization and Google Ads.

UNIT 3

Digital Marketing Analytics

All online digital marketing campaigns generate detailed data. In this Digital Marketing course, you will understand how to harness and analyze your marketing data and digital analytics, and will unlock the ability to leverage data-driven insights to iterate and optimize your marketing strategy to maximize long-term results.
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Google Analytics
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Google Chrome

KEY SKILLS:

Optimization

Reporting

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Discover the Essential Role Analytics Plays in Your Digital Marketing Strategy

Understand how analytics, from tools like Google Analytics, informs marketing strategies, and why digital analytics has become an essential tool for Digital Marketers.

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Analyze and Leverage Critical Marketing Reports

Learn how to access and use Google Analytics, including the key Audience, Acquisition, and Behavior reports used by marketers. Get hands-on practice navigating and using Google Analytics for a real website.

UNIT 4

Social Media Marketing

Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world’s most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.
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Facebook
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Instagram
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Snapchat
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LinkedIn
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Twitter
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TikTok

KEY SKILLS:

Pixel Marketing

Influencers

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Fundamental Social Media Marketing Strategy

Learn the fundamentals of social media marketing, including how to apply online digital marketing strategy to the social media landscape. Understand the differences between organic and paid content and the different social media marketing strategies brands use to build engagement and awareness with social media in general.
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Social Media Platform Breakdown

Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and its users, why you should use each platform, the ad formats available, and how to create effective content within each platform’s ecosystem. Leaving this Digital Marketing course, you’ll have learned about the best digital marketing strategies for Facebook marketing (including Facebook ads), Instagram, Snapchat, LinkedIn, Twitter, and TikTok.
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Influencers & Social Media Planning

Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You’ll learn the step-by-step process for engaging social media influencers, including how to choose a platform, find an influencer, develop a contract, and more. You’ll also learn how to budget and plan for your social media marketing efforts and track analytics to evaluate the outcomes.

UNIT 5

Email Marketing

Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their audience on their own terms. Learn strategies to build an email list and email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.
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Mailchimp
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Gmail
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Google Chrome
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Canva

KEY SKILLS:

Email Strategy

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Develop an Optimized Email Marketing Strategy for Your Brand and Marketing Goals

Understand how Email Marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.
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Explore How Drip Campaigns Help You Achieve Your Digital Marketing Objectives

Through live, interactive learning, learn how to craft effective email drip campaigns for a variety of practical digital marketing initiatives and inbound marketing strategies.